Weekends are not a great option for sending emails, with Sunday only slightly better than Saturday.įrom GetResponse’s data, we learn that Tuesday has the highest open rate and click-through rate, making it the most popular day to send emails. Here’s what they discovered about the best day to send emails:Īs you can see, there’s very little difference between any of the weekdays, Monday through Friday. The study only looked at active senders with a minimum of 1,000 contacts. So first, let’s take a look at some of the statistics that dominated the market over the past few years: Get Response StatisticsĪ study by GetResponse analyzed about 4 billion emails sent by their customers between January and June 2019 to gather information on the best time to send to individual email addresses in their local time zones. You can then test and tweak your schedule to send out emails at the perfect time. That said, having an idea of the global standard of the best times to post is a great starting point. Instead, you need to understand YOUR audience and know what works for them. While these marketing standards give you a solid foundation to build on, there’s no hard and fast rule for sending out emails. So, your best send time may or may not be the same as other businesses. Every email list is made up of a different group of people with different habits. In reality, these slots don’t always work. However, you can easily see that there’s no consensus on the exact day or time to send emails. These times are when people are more likely to be active online. 6 pm falls during/after an evening commute.4 pm is when people need a little pick-me-up to get through the last hour of the workday.8 am is a great way to capture the ones who check emails first thing in the morning.As for the exact hour of the day, these are key transition times that tend work best: Tuesday and Thursdays are the best days to send emails to send business emails. There’s a ton of data and statistics out there to tell you the best day to send business emails. That’s why we’ll also show you new ways to find the unique email sending times that work best for your business. In this post, we’ll share the best time to send emails based on recent marketing statistics.īut since every business is different, the same time may not work for everyone. The right timing can largely affect your campaign’s open and click-through rates. If you want your emails to have a big impact, you need to send them when most people check their inboxes. Do you want to send emails at the right time so more people read your marketing messages?
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